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We wanted to share a brief update about recent import changes that are affecting all international shipments to the US — including ours.

The US government recently applied new tariffs specifically to products coming from Brazil, which increased the import cost for many Brazilian goods, including cosmetics. At the same time, the US ended the de minimis rule, which used to allow packages under $800 to enter without duties. Now, orders from any country can be taxed, and customs has also made some classification errors that caused unexpected charges or delays for a few customers.

We’re handling everything as smoothly as possible. Our team is analyzing each order individually, declaring invoices in the most favorable and accurate way, and helping each customer find the best solution if any issue appears. We’re also keeping a close watch on political updates and will communicate any changes as soon as they happen.

The good news is that we currently have a large inventory already in the US of our best sellers — Tanino Blend, Sorali, Naturelle, and others — so many orders are shipping quickly with no customs impact.

If you have any questions about your order, duties, or delays, we’re here to help. Thank you so much for your patience and trust 💛

Warmly,

The Keratin Store Team

The Keratin Store

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Sphair Brazilian Keratin Treatment Bioline Progressive Brush 1L - Sphair

Sphair Brazilian Keratin Treatment Bioline Progressive Brush 1L - Sphair

Sphair Bioline Progressive Brush 1L - Sphair

Sale price$160.00

AmaciHair Hair Relaxer Cream Hair Relaxer Cream Amacihair Ouse And Brilhe 200g

AmaciHair Hair Relaxer Hair Relaxer Amacihair Shine Straightening Volume Reducer 220g - Embelleze

AmaciHair Hair Relaxer Amacihair Shine Straightening Volume Reducer 220g - Embelleze

Sale price$19.00

Hidraliso Brazilian Keratin Hidraliso Shower Straightening Smoothing Formol Free Treatment 200ml - Hidraliso

Hidraliso Brazilian Keratin Treatment Hidraliso Shower Straightening Smoothing Formol Free Treatment 200ml - Hidraliso

Hidraliso Hidraliso Shower Straightening Smoothing Formol Free Treatment 200ml - Hidraliso

Sale price$60.00

Brazilian Fine Unique Formaldehyde Free Progressive Brush 250ml - Portier

Portier Brazilian Keratin Treatment Brazilian Fine Unique Formaldehyde Free Progressive Brush 250ml - Portier

Portier Brazilian Fine Unique Formaldehyde Free Progressive Brush 250ml - Portier

Sale price$35.00

Forever Liss Brazilian Hair Treatment Desmaia Cabelo Anti Frizz and Professional Volume Mask 950g - Forever Liss

Forever Liss Brazilian Hair Treatment Desmaia Cabelo Anti Frizz and Professional Volume Mask 950g - Forever Liss

Forever Liss Desmaia Cabelo Anti Frizz and Professional Volume Mask 950g - Forever Liss

Sale price$44.00

Natureza Cosmetics Home Care Set Natural Therapy Formaldehyde Free Biotin STEP 2 only - Natureza Cosmetics

Natureza Cosmetics Natural Therapy Formaldehyde Free Biotin STEP 2 only - Natureza Cosmetics

Sale price$149.00

Portier Brazilian Keratin Treatment Cuticle Sealing Hair Nourishing Smoothing Cacao Free Wire Alignment 1L - Portier

Portier Brazilian Keratin Treatment Cuticle Sealing Hair Nourishing Smoothing Cacao Free Wire Alignment 1L - Portier

Portier Cuticle Sealing Hair Nourishing Smoothing Cacao Free Wire Alignment 1L - Portier

Sale price$100.00

Deep Hair Mask Orghanic Premium High Performance Hair Mask 1Kg - Plancton Professional

Plancton Professional Deep Hair Mask Orghanic Premium High Performance Hair Mask 1Kg - Plancton Professional

Sale price$45.00

Sold out

Robson Peluquero Brazilian Keratin Treatment Lady Cream Keratin Daily Protection Treatment Kit 3x300ml - Robson Peluquero

Robson Peluquero Robson Peluquero Lady Cream Daily Protection Kit 3x300ml / 3x 10.1 Oz

Sale price$74.00

Floractive Brazilian Keratin Treatment Force Therapy Rebuilder Treatment Kit 3 Products - Floractive

Floractive Brazilian Keratin Treatment Force Therapy Rebuilder Treatment Kit 3 Products - Floractive

Floractive Force Therapy Rebuilder Treatment Kit 3 Products - Floractive

Sale price$154.00

Borabella Hair Straighteners Perfecta Bio Definitive System Progressive Brush Hair Elixir 12 Oils 1L - Borabella

Borabella Perfecta Bio Definitive System Progressive Brush Hair Elixir 12 Oils 1L - Borabella

Sale price$83.00

Sold out

Robson Peluquero Home Care Brazilian Treatment Shampoo Black 1L - Robson Peluquero

Robson Peluquero Robson Peluquero Shampoo Silver / Black 1 Litre / 32.8 Fl Oz

Sale price$90.00

Sold out

Lizze Acessories Professional Straightening Gray Flat Iron Hair Board Extreme 480F 220V - Lizze

Lizze Hair Straightener Extreme 480F 220V - Lizze

Sale price$159.00

Save $31.50

ProSalon Hair Mask Let Me Be B-btox Matiz Hair Mask (for blondes) 1kg - ProSalon

ProSalon Hair Mask Let Me Be B-btox Matiz Hair Mask (for blondes) 1kg - ProSalon

ProSalon Let Me Be B-Deep Hair Mask Matiz Hair Mask (for blondes) 1kg - ProSalon

Sale price$38.50 Regular price$70.00

Novex Hair Cream Novex Treatment Cream Mass Replenishment 1kg

Novex Hair Cream Novex Treatment Cream Mass Replenishment 1kg

Novex Novex Treatment Cream Mass Replenishment 1kg

Sale price$14.40

Evas Brushes Professional Ceramic Hairstyling Brush Natural/Nylon Bristles CMS 3005 - Evas

Evas Professional Ceramic Hairstyling Brush Natural/Nylon Bristles CMS 3005 - Evas

Sale price$45.00

Agle Brazilian Keratin Treatment Professional Keratin Tannic Argan Restore Progressive Smoothing Kit 2x1L - Agle

Agle Brazilian Keratin Treatment Professional Keratin Tannic Argan Restore Progressive Smoothing Kit 2x1L - Agle

Agle Professional Keratin Tannic Argan Restore Progressive Smoothing Kit 2x1L - Agle

Sale price$65.00

Sold out

Mestre dos Cachos Hair Treatment Mestre dos Cachos Crespos Poderosos Kit 5x 300ml / 5x 10.14 fl oz

HEMERSON DOS CACHOS Mestre dos Cachos Crespos Poderosos Kit 5x 300ml / 5x 10.14 fl oz

Sale price$109.86 Regular price$160.00

Professional Keratin SOS Bath of Vitamins Healthy Hair Treatment 2x1L - Natureza

Natureza Cosmetics Professional Keratin SOS Bath of Vitamins Healthy Hair Treatment 2x1L - Natureza

Sale price$59.00

Natureza Cosmetics Hair Finisher Professional Hair Treatment SOS Hydrolized Keratin Finisher 60ml - Natureza

Natureza Cosmetics Brazilian Keratin Treatment Professional Hair Treatment SOS Hydrolized Keratin Finisher 60ml - Natureza

Natureza Cosmetics Professional Hair Treatment SOS Hydrolized Keratin Finisher 200ml - Natureza

Sale price$34.00

Portier Brazilian Keratin Treatment Cacao Thermo Smoothing Anti Aging Kit 2x250ml - Portier

Portier Brazilian Keratin Treatment Cacao Thermo Smoothing Anti Aging Kit 2x250ml - Portier

Portier Cacao Thermo Smoothing Anti Aging Kit 2x250ml - Portier

Sale price$35.00

Save $91.95

Lizze Brazilian Hair Treatment Photon Lizze Extreme Photonic Accelerator Progressive Brazilian Hair Treatment Bivolt - Lizze

Lizze Photon RED BLUE Extreme Photonic Accelerator Progressive Hair Treatment Bivolt - Lizze

Sale price$229.80 Regular price$321.75

Naturale Brazilian Keratin Treatment Formaldehyde Free Brazilian Organic Progressive Brush 2x300ml - Naturale

Naturale Brazilian Keratin Treatment Formaldehyde Free Brazilian Organic Progressive Brush 2x300ml - Naturale

Naturale Formaldehyde Free Brazilian Organic Progressive Brush 2x300ml - Naturale

Sale price$82.50

Ykas Brazilian Keratin Treatment Gold Progressive Brush Capillary Realignment Kit 2x300ml - YKas

Ykas Brazilian Keratin Treatment Gold Progressive Brush Capillary Realignment Kit 2x300ml - YKas

Ykas Gold Progressive Brush Capillary Realignment Kit 2x300ml - YKas

Sale price$27.50

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About The Keratin Store

Our Keratin Treatments and expertise empower hair professionals worldwide. Founded in 2015, we offer high-quality hair products with excellent customer service and fast delivery from multiple global locations. Let us help you create beautiful, healthy hair with the products and knowledge you need to succeed.

The Keratin Store LLC
San Diego, 92109
California - USA

The Keratin Store

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