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We wanted to share a brief update about recent import changes that are affecting all international shipments to the US — including ours.

The US government recently applied new tariffs specifically to products coming from Brazil, which increased the import cost for many Brazilian goods, including cosmetics. At the same time, the US ended the de minimis rule, which used to allow packages under $800 to enter without duties. Now, orders from any country can be taxed, and customs has also made some classification errors that caused unexpected charges or delays for a few customers.

We’re handling everything as smoothly as possible. Our team is analyzing each order individually, declaring invoices in the most favorable and accurate way, and helping each customer find the best solution if any issue appears. We’re also keeping a close watch on political updates and will communicate any changes as soon as they happen.

The good news is that we currently have a large inventory already in the US of our best sellers — Tanino Blend, Sorali, Naturelle, and others — so many orders are shipping quickly with no customs impact.

If you have any questions about your order, duties, or delays, we’re here to help. Thank you so much for your patience and trust 💛

Warmly,

The Keratin Store Team

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2381 products

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Borabella Hair Mask Boratox Formol Free Deep Hair Mask Mass Replenishment Organic Hair Mask 1Kg - Borabella

Borabella Hair Mask Boratox Formol Free Botox Mass Replenishment Organic Hair Mask 1Kg - Borabella

Borabella Boratox Formol Free Deep Hair Mask Mass Replenishment Organic Hair Mask 1Kg - Borabella

Sale price$46.80

Save $48.00

Naturelle Hair Color Brazilian Nanoplasty Treatment Royal Blend Brazil Organic Protein 1L - Naturelle

Naturelle Naturelle Royal Blend Brazil Organic Protein 1L / 33.8 fl oz

Sale price$99.00 Regular price$147.00

Plancton Professional Brazilian Keratin Shield Blindagem Dinamica Reducer Volume 1 L - Plancton Professional

Plancton Professional Shield Blindagem Dinamica Reducer Volume 1 L - Plancton Professional

Sale price$59.00

Sphair Brazilian Keratin Treatment Bioline Premium Progressive Brush 1L - Sphair

Sphair Brazilian Keratin Treatment Bioline Premium Progressive Brush 1L - Sphair

Sphair Bioline Premium Progressive Brush 1L - Sphair

Sale price$99.00

Robson Peluquero Hair Perfume 60ml / 2 Oz

Robson Peluquero Robson Peluquero Hair Perfume 60ml / 2 Oz

Sale price$74.00

Sold out

Richée Brazilian Keratin Treatment BB Cream Treatment Capillary Alignment 10 Benefits Treatment Kit 3x1L - Richée

BB Cream Treatment Capillary Alignment 10 Benefits Treatment Kit 3x1L - Richée

Richée BB Cream Treatment Capillary Alignment 10 Benefits Treatment Kit 3x1L - Richée

Sale price$121.00

Sold out

Speed Liss Brazilian Keratin Treatment Brazilian Progressive Brush Treatment Oats and Honey (3 in 1) 1L - Speed Liss

Speed Liss Brazilian Keratin Treatment Brazilian Progressive Brush Treatment (3 in 1) - Speed Liss

Speed Liss Brazilian Progressive Brush Treatment Oats and Honey (3 in 1) 1L - Speed Liss

Sale price$72.00

Sold out

Robson Peluquero Brazilian Keratin Treatment Robson Peluquero White Love Volume Reducer 1 Litre / 32.8 Fl Oz

Robson Peluquero Robson Peluquero White Love Volume Reducer 1 Litre / 32.8 Fl Oz

Sale price$163.00

Prime Pro Extreme Hair Oil Bio Tanix Magic Help Brazilian Protein 300ml - Prime Pro

Prime Pro Extreme Hair Oil Bio Tanix Magic Help Brazilian Protein 300ml - Prime Pro

Prime Pro Extreme Bio Tanix Magic Help Brazilian Protein 300ml - Prime Pro

Sale price$49.00

Ykas Home Care Set Organic Progressive Brush Formol Free Kit 2x300ml - Ykas

Ykas Brazilian Keratin Treatment Organic Progressive Brush Formol Free Kit 2x300ml - Ykas

Ykas Organic Progressive Brush Formol Free Kit 2x300ml - Ykas

Sale price$34.00

Natureza Cosmetics Step 2 Only Green Coffee Step 2 Only - Natureza

Natureza Cosmetics Step 2 Only Green Coffee Step 2 Only - Natureza

Natureza Cosmetics Green Coffee Step 2 Only - Natureza

Sale price$65.00

NAZCA Brazilian Keratin Treatment Queratina Líquida Sfera Profissional 500ml / Keratin Net Sfera Professional 500ml

NAZCA Professional Sfera Liquid Keratin Restore Strenght Cauterization 500ml - Nazca

Sale price$34.90

Love Potion Step 2 Only Monoi Oils Repair Argan Mirra Step 2 Only - Love Potion

Love Potion Step 2 Only Monoi Oils Repair Argan Mirra Step 2 Only - Love Potion

Love Potion Monoi Oils Repair Argan Mirra Step 2 Only - Love Potion

Sale price$62.00

Love Potion Brazilian Keratin Treatment Água de Arroz Rice Water Shine Thermal Protection Hair Sealing 1L - Love Potion

Love Potion Água de Arroz Rice Water Shine Thermal Protection Hair Sealing 1L - Love Potion

Sale price$64.00

Tyrrel Brazilian Keratin Treatment Honung Honey Vegetable Proteins Lipids Collagen Replenisher Kit 2x500g - Tyrrel

Tyrrel Brazilian Keratin Treatment Honung Honey Vegetable Proteins Lipids Collagen Replenisher Kit 2x500g - Tyrrel

Tyrrel Honung Honey Vegetable Proteins Lipids Collagen Replenisher Kit 2x500g - Tyrrel

Sale price$79.00

Portier Brazilian Hair Treatment Ciclos B-Tox Unique Reconstruct Mask 1kg - Portier

Portier Brazilian Hair Treatment Ciclos Mask B-Tox Unique - Portier

Portier Ciclos B-Tox Unique Reconstruct Mask 1kg - Portier

Sale price$47.00

1Ka Brazilian Keratin Treatment Ocean Blue Reductor 1L - 1Ka

1Ka Brazilian Keratin Treatment Ocean Blue Reductor 1L - 1Ka

1Ka Ocean Blue Reductor 1L - 1Ka

Sale price$95.00

Sorali Spray Sorali Amino Plex - Reconstruction Selaplex Frizz Reducing - Spray - 200ml/6.7 fl oz

Sorali Sorali Amino Plex - Reconstruction Selaplex Frizz Reducing - Spray - 200ml/6.7 fl oz

Sale price$35.00

Tridium Brazilian Keratin Treatment Organic Reduct Brazilian Blwout Protein Triliss Acaí Apple Seed Brush 1L - Tridium

Tridium Brazilian Keratin Treatment Organic Reduct Brazilian Blwout Protein Triliss Acaí Apple Seed Brush 1L - Tridium

Tridium Organic Reduct Brazilian Blwout Protein Triliss Acaí Apple Seed Brush 1L - Tridium

Sale price$159.00

Borabella Brazilian Keratin Treatment Hair Mirroring Immediate Reconstruction Cauter Gloss Shielding 500ml - Borabella

Borabella Brazilian Keratin Treatment Hair Mirroring Immediate Reconstruction Cauter Gloss Shielding 500ml - Borabella

Borabella Hair Mirroring Immediate Reconstruction Cauter Gloss Shielding 500ml - Borabella

Sale price$27.50

Brazilian Fine Unique Formaldehyde Free Progressive Brush 250ml - Portier

Portier Brazilian Keratin Treatment Brazilian Fine Unique Formaldehyde Free Progressive Brush 250ml - Portier

Portier Brazilian Fine Unique Formaldehyde Free Progressive Brush 250ml - Portier

Sale price$35.00

Prime Pro Extreme Hair Oil Bio Tanix Magic Help Brazilian Protein 60ml - Prime Pro

Prime Pro Extreme Hair Oil Bio Tanix Magic Help Brazilian Protein 60ml - Prime Pro

Prime Pro Extreme Bio Tanix Magic Help Brazilian Protein 60ml - Prime Pro

Sale price$45.05

Hidraliso Brazilian Keratin Hidraliso Shower Straightening Smoothing Formol Free Treatment 200ml - Hidraliso

Hidraliso Brazilian Keratin Treatment Hidraliso Shower Straightening Smoothing Formol Free Treatment 200ml - Hidraliso

Hidraliso Hidraliso Shower Straightening Smoothing Formol Free Treatment 200ml - Hidraliso

Sale price$60.00

Borabella Brazilian Keratin Treatment Semi Definitive 3D Organic Sealing Formol Free Progressive 350ml - Borabella

Borabella Brazilian Keratin Treatment Semi Definitive 3D Organic Sealing Formol Free Progressive 350ml - Borabella

Borabella Semi Definitive 3D Organic Sealing Formol Free Progressive 350ml - Borabella

Sale price$27.90

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About The Keratin Store

Our Keratin Treatments and expertise empower hair professionals worldwide. Founded in 2015, we offer high-quality hair products with excellent customer service and fast delivery from multiple global locations. Let us help you create beautiful, healthy hair with the products and knowledge you need to succeed.

The Keratin Store LLC
San Diego, 92109
California - USA

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